Cassper Nyovest is now the MTN ambassador in a deal rumoured to be worth more than R10 million the Daily Sun reported.
His MTN brand ambassador deal comes just weeks after the Maftown-bred rapper attempted to overcome a feat usually reserved for international acts to headline a sold-out concert at the Ticketpro Dome in Northgate, in northern Joburg.
Larry Annetts from MTN South Africa, said Cassper appeals to the majority of MTN’s customers and his brand evokes the fun element.
Cassper said: “I represent something they seem to have an interest in, and believe will best carry their message. I believe it’s a little more than just about popularity because there’s a lot of popular artists and other celebrities out there.”
“It puts me among those that have done it as best they could. It’s one of the biggest deals in SA music industry.
“It means so much to me you can’t even understand, not from a monetary value, but rather from a ‘possibility’ point of view.
“Just how a small-town kid like me can end up in such blessed situations is a sign of how God is alive!
“The partnership with MTN is a natural career progression.
“I’ve always sought to associate myself and the Cassper Nyovest brand with organisations and initiatives that unashamedly champion the development of music.
“I have found a home at MTN and I wish to make this partnership worthwhile for MTN customers,” he said.
#FillUpTheDome on 31 October is now a sold-out, COGRAT’S Cassper.
Source: Daily Sun